We Run Your Ecomm Ads. You Run Your Store.
(Finally — an agency built for stores under $1M, not around them.)
Most agencies ignore you until you're "big enough." We specialize in ecomm stores doing $5K–$50K/month — helping you get your first profitable ad campaigns running, keep more of every sale, and grow without burning your budget.
30-min call. No pitch. No pressure.
50+ small ecomm stores served — from first sale to first $100K month
As seen with & trusted by
Built for stores just like yours.
Helping small ecomm stores grow profitably — without agency-sized fees, long contracts, or strategies built for brands 10× your size.
We believe every store doing $5K–$50K/month deserves the same caliber of paid ads and email marketing that the big players use. So we built an agency around that.
Our performance-first approach focuses on what actually moves the needle: more revenue per visitor, lower cost per sale, and ad spend that pays for itself.
Growth Lab took our paid program from constantly bleeding cash to consistently profitable in under 90 days. They don't just run ads — they think like operators.
Pick a 30-min time. No pitch — just a real conversation about your goals.
Hey there, we're Growth Lab.
An all-women, senior-only marketing team with deep experience scaling ecommerce, B2B, and service-based businesses. We came from enterprise agencies — and built Growth Lab to bring that same caliber of strategy and execution to founders, without the overhead.
Custom strategy. Hands-on senior team. No templated funnels.
Our promise
We're not here to be the biggest agency.We're here to be the one that works.
Over to our amazing clients...
"April was my first $1,000-revenue month — and that's a big deal for me. What I love most is that someone else is actually paying close attention to the data, making quick pivots, and responding accordingly. I'm excited for what's next."
"Performance has been solid and communication has been clear and consistent. Lexi has been responsive, organized, and thoughtful in how she approaches things. I feel genuinely confident working with the team."
"We're thrilled to be working with Q and Lexi — they both seem like a great fit for where we're headed. Still early days, but we feel like we're definitely on the right track."
We already know…
- You're running your store mostly solo — and figuring out ads on top of everything else is exhausting. You've tried boosting posts or copying what bigger brands do, and it hasn't translated.
- You've had months where sales were decent — but you have no idea what actually caused it, so you can't repeat it. Growth feels random instead of something you can control.
- You're making sales, but your margins are getting eaten by ad spend that doesn't clearly pay for itself. You need every dollar to work harder — not just generate traffic.
- You've got an email list you're barely using, a website you've poured money into, and social channels that feel like a part-time job with nothing to show for it.
- You want to grow, but you're not ready to hand over a huge retainer to an agency that'll treat your $3K budget like an afterthought and assign you a junior account manager.
You're ready for a marketing partner that actually gives a sh*t about your business and your results.
And you're done settling for "good enough" when you know there's more growth on the table.
You're in the right place. 💜
While other agencies are focused on reports and vanity metrics, we're focused on what actually matters, driving real revenue and building systems that scale.
We don't believe in one-size-fits-all strategies. Everything we build is tailored to your business, your goals, and how your customers actually buy.
Our clients stay with us because we don't just deliver results, we show up as true partners in their growth.
We're building something different.
Helping businesses grow is what we do. But how we do it matters just as much.
At Growth Lab, we believe in creating opportunities not just for our clients, but for the people around us.
We prioritize hiring and working with women and building a team that reflects the businesses we serve
We support our clients through every stage, including showing up when they need flexibility, guidance, or extra support
We partner with nonprofits and purpose-driven organizations at reduced or at-cost rates whenever we can
Because growth isn't just about revenue.
It's about building something meaningful, sustainable, and worth being proud of.
Meet the team.
"I built Growth Lab because I watched too many great founders get burned by agencies that treated their ad budget like a learning experiment. You deserve a team that shows up with the same urgency you do — because we're just as invested in your growth as you are. That's not a marketing line. It's how we actually work."
Mandy
Founder & Head of Growth
- Team Bed Rot
- Always has a pair of Minnie Mouse ears and a Disney backpack right outside of the camera's view
- Big picture strategy and number crunching = her genius zone
- 11+ years of marketing experience
Q
Director of Social Media
- Team Bed Rot
- Always has the latest scoop on what the Secret Lives of Mormon Wives are up to
- Crafting messaging that makes the customer feel like she lives in their brain = her genius zone
- 10+ years of marketing experience
Lexi
Director of Paid Search
- Team Go Go Go
- Can tell you the perfect way to gut a fish
- Nerding out over the latest and greatest in paid search = her genius zone
- 10+ years of marketing experience
Callie
Director of Life Cycle Marketing
- Team Bed Rot
- Can help you plan your perfect day at Disneyland
- Being persistent enough to get the sale without annoying the customer = her genius zone
- 5+ years of life cycle marketing experience
Some agencies suck. But we don't.
In fact, we've actively built something different by avoiding all the things people hate about traditional agencies.
Boutique team. Senior-only execution.
You're not getting passed off to junior account managers. Every account is led by experienced strategists, and you'll have direct access to the people actually driving your results.
Channel experts. Business-first thinking.
We specialize in Google Ads and performance marketing, but we think beyond the platform. Everything we do is rooted in your business model, your margins, and what actually drives profitable growth.
No templates. No cookie-cutter strategies.
We don't force you into a funnel that worked for someone else. We build custom strategies around how your business sells, so your marketing actually works with you, not against you.
Pick a 30-min time. No pitch — just a real conversation about your goals.
The channels we run. The way we run them.
Senior strategists. Custom strategy. Real growth.
We focus on what works, execute it well, and scale it. No bloated funnels. No templated playbooks.
When you work with Growth Lab, you get a senior-level, all-women team with expertise in:
Google Ads
Search, Performance Max, YouTube.
Paid Social
Meta, TikTok, LinkedIn that actually scales.
Organic Social
Content systems that compound.
Email & SMS
Klaviyo, Attentive flows that print.
We work best with businesses spending $50k–$150k/month on ads.
See If We're a FitProfit with purpose.
You should feel good about where your money goes.
We partner with nonprofits and purpose-driven organizations at reduced or at-cost rates, and support our clients with flexibility when they need it most.
Because growth isn't just about revenue.
It's about building something that actually matters.
Let's keep this simple.
Because at the end of the day, that's what actually works.
Our approach to growth is straightforward. No overcomplicated strategies. No bloated funnels. No guesswork.
We focus on what drives revenue and build from there.
From day one, our goal is to position your business in front of the right audience, in the right way, so your marketing doesn't just generate leads, it generates profitable growth.
Yes, it really can be that simple.
But simple doesn't mean easy. That's where we come in.
We build and manage the systems that turn your ad spend into consistent, scalable results, so you can focus on running your business.
We handle the ads. You focus on growth.
When strategy, execution, and the right foundation come together, that's when things start to scale.
That's how you build a business that grows predictably and profitably.
Pick a 30-min time. No pitch — just a real conversation about your goals.